First foot count helps reveal future path

For the first time, downtown San Jose has produced a reliable process for counting the number of pedestrians in the center city.

“We have established a methodology and accumulated baseline data for downtown’s eight busiest walking corridors,” said San Jose Downtown Association Street Life Manager Jason Su.

Groundwerx ambassadors did the counting in June 2015, December 2015 and April 2016.

Key findings of the first count reveal:

u  Summer, when downtown is in full swing with special events and conferences, has the highest overall pedestrian  traffic;

u  Winter months slow on average except around Plaza de Cesar Chavez, which is off-the-charts busy during December with Downtown Ice and other attractions;

 San Pedro Street, Santa Clara Street west of First Street, and First Street between Santa Clara and

San Fernando streets have the highest consistent pedestrian volumes downtown.  These areas are near bars, restaurants and transit connections.

u  SoFA District currently experiences the lowest pedestrian volumes.

u  San Jose State University students significantly impact counts when school is in session.  Sixty percent of pedestrians recorded around the university are age 15-30.

“With the findings, we’ll be able to provide prospective businesses, brokers and developers valuable information and chart how development affects pedestrian volume,” said Nate Echeverria, SJDA’s business development manager.

Weekday, weeknight and weekend counts for the second year are already under way.  The eight study areas are:  San Pedro Street between Santa Clara and St. John; Santa Clara Street between Almaden and San Pedro; Santa Clara Street between Second and Third; Paseo de San Antonio between Market and First; Paseo de San Antonio between Third and Fourth; First Street between Santa Clara and San Fernando; First Street between San Carlos and San Salvador; and San Fernando Street between Second and Third.

The first-year report can be reviewed at sjdowntown.com/sjda-news.