Fresh look tells more personal story

A new site that launched Sept. 19 tells a more personal story of downtown.

Using photos from SJDA staff and crowd-sourced from the community, the site brings the diversity of downtown’s amenities and its people to life.  Images of people patronizing local businesses, participating in events and expressing themselves creatively now populate the site.

“It’s important to show downtown as people live it,” said Leslie Griffy, SJDA communications manager.  “This allows visitors to the website to see for themselves what the area has to offer.”

The new site replaces one that served downtown for more than a decade.  It includes a mobile-friendly design that responds to the size of cell phone and tablet screens.  More than 60 percent of visitors to now come from a mobile device.

This also means that downtown’s story can be accessed on the go – enabling people to learn about events, restaurants and other opportunities as they experience downtown.

Changes to the back-end of the system also help the site stay up-to-date more easily.  This means that as downtown grows, so can the site’s listings and events.  It’s downtown built to scale.

By tapping into SJDA’s new customer relationship management system, the website provides easy searching of the revamped business directory listings.

“The Salesforce system we’ve installed helps power the website and keeps all of the information we need internally accessible and easy to update,” said Chloe Verrey, PBID operations manager.

People searching for an attorney, architect, craft beers or late-night eats only need to key in their desire to find options within the downtown community.

The site has also been streamlined to make it easier to find information about SJDA meetings, Groundwerx, news and events downtown.

“Not only is it vital that we communicate all that is happening downtown to visitors, we also need to communicate clearly with members about our work and how they can get involved,” said Rick Jensen, communications director.  “The SJDA section of the new website will help do this.”

The site built with technical assistance by COGNEO and maintained by SJDA web assistant Archana Dalgleish will continue to grow and change based on feedback from the community and members.  Let us know how it works; use
the form on the home page or email comments to