SJDA FY 2015-16 financial summary

San Jose Downtown Association’s expenses matched its earnings in fiscal year 2015-16, Treasurer Liam O’Connor reported at the association’s annual meeting in October.

“This is the third consecutive year when we either came in with a balanced budget or exceeded our financial goals,” O’Connor said.

The total budget of almost $3.6 million included $707,000 contributed by Business Improvement District members.

Most SJDA expenses go to its programs: Hawaiian Airlines / Kristi Yamaguchi Downtown Ice, Dine Downtown, Music in the Park, Farmers’ Market at San Pedro Square, downtown marketing for the holidays, Live & Local music, promotions, parking and beautification projects.

“SJDA takes accountability and transparency very seriously,” said O’Connor, adding that complete financial reporting can be found on