SoFA elegance

The Pierce apartments officially opened in February, adding style and night-time pizzazz
to downtown.
“The Pierce not only represents a gateway to SoFA, but a gateway to downtown’s future,” said Mayor Sam Liccardo. “It will be a standard-setter for place-making in the rest of the city.”
Filling a block of Market Street between Reed Street and Pierce Avenue, the 232-unit building also provides an edge to Parque de los Pobladores, defined as an “outdoor living room,” said architect Rob Steinberg.
“This is not just another project,” Steinberg said. “It is very personal to me – my father bought property in this location and built our firm from 10 architects to 150 architects right here. We knew there would be a time to redevelop this property, and that time started four years ago.”
Elements of The Pierce include the original brick walls and arch of Steinberg’s architectural firm.
Amenities for apartment residents include outdoor pool, rooftop patio, fitness center, club room with catering kitchen, outdoor lounge with fireplace, resident events, dog-wash station and large lobby leasing / meeting / gallery space. Retail space on the ground floor totals 4,300 square feet.
Studios, one- and two-bedrooms and two-bedroom townhomes range from $2,200 to $5,600 per month. revealed Feb. 22 that 89 of the apartments are already leased.
The top of The Pierce is lit up with artist Brian Brush’s Voxel Cloud, one of the signature “Illuminations” projects in partnership with the City of San Jose’s Office of Cultural Affairs. The 4,000 voxels glimmer and twinkle off the Reed Street side of the building, visible to passersby on I-280.
“It is meant to be a beacon that tells a story about San Jose and Silicon Valley,” Brush said.
Google defines voxel as: “(in computer-based modeling or graphic simulation) each of an array of elements of volume that constitute a notional three-dimensional space.” Brush’s concept was to create a “river of light.