SoFA Experience

As the new liaison to SoFA, I wanted to immerse myself in an experience that would tell the story of the district from the lens of a resident, visitor and downtown employee. The experience began at The Pierce, where I explored a few options for urban living. I could imagine looking out each morning at the downtown skyline, which from this apartment included historic homes and high-rise buildings. The perfect mix of downtown architecture.


As I walked outside into the neighborhood, I could imagine the simplicity of walking everywhere. In fact, what I loved about this whole experience was that all destinations were just minutes on foot from one another.


Virtual Reality Experience

Downtown San Jose is home to many beloved and long-standing events such as Cinequest.  And, that was my next stop. Being in the tech capital, it’s fitting that Virtual Reality experiences made its way to the Cinequest festival. Two SoFA venues, the California Theatre and Anno Domini, featured VR gallery experiences that surprised, delighted and kind of freaked me out a little bit.










As our Director of Marketing, Communications and Events, I couldn’t help but draw our #dtsj hashtag in the virtual painting program (read more about my VR experience here).







SoFA Experience1

After the VR experience, it was time for happy hour. I joined a few colleagues at The Continental Bar and Lounge. There’s nothing quite like enjoying the last moments of sun on a back patio while sipping on a well-crafted cocktail and discussing how we unite communities.


We had a few more colleagues on their way and our next stop was the Forager grand opening.











SoFA Experience3

Forager is the newest addition to the SoFA fabric, complete with an open-space floor plan, exposed brick, rotating featured artwork, craft brew and Devout coffee that exceeded my expectations. This venue is the perfect spot to grab a coffee and host a midday catch-up meeting. And, soon, it will be a great place to try innovative food.

Speaking of food, we worked up quite an appetite! Heading to SoFA Market, we looked forward to one of the best ramen spots in downtown – Konjoe Tei.











SoFA Experience4

To close out my SoFA immersion, we headed to South FIRST FRIDAYS, “a self-guided, night-time tour through galleries, museums, and independent creative businesses featuring eclectic art exhibitions and special performances.” We started at Anno Domini and made our way through several blocks of artwork, ending at Plaza de los Pobladores, surrounded by MACLA, San Jose Museum Quilts & Textiles and the San Jose Institute of Contemporary Arts.






I felt good about my first full day in SoFA.  There just wasn’t time to get to everything but am looking forward to my next experience.




Interested in being part of the SoFA Committee or have ideas for SoFA? Please feel free to reach out to me at