Awesome things happen downtown. We all know it. And now the San Jose Downtown Association is encouraging others to share their #DTSJ Story.
Grassroots images of our vibrant city center help market downtown as the urban, cultural center of Silicon Valley. By encouraging regular people to share positive images with the social media network, the Association is also fighting old, inaccurate stereotypes about the region.
To highlight downtown as people really live it – a creative, urban hub – the Association is launching a series of social media contests.
People can win gift cards to restaurants, tickets to shows and other downtown swag by sharing their photos on Instagram and using the #DTSJ hashtag. Other contests will encourage people to share what the love about downtown with friends and sign up for regular emails about events to enter.
Every two weeks, a new winner will be recognized for spreading the word about downtown.