By being a member of the San Jose Downtown Association, you amplify the voice of business, access promotions and market programs, and are eligible for help navigating city services.

Businesses located within the Business Improvement District (BID) boundaries are already members of SJDA. Membership fees are included in your property tax bill. Members can receive extra marketing support and other benefits by upgrading memberships for an annual fee of $150.

If your business is not located within the BID, you may join SJDA as an associate member for an annual fee of $200. This provides businesses outside of the BID with visibility and connection to the general BID membership.

Basic Membership Benefits

  • Protect your business investment by improving the community
  • Have your voice heard among business and civic leaders
  • Benefit from effective advocacy on issues including cleaning, parking and high-rise residential incentives
  • Shape the future of downtown
  • Stay informed through our month newsletter the Downtown Dimension and weekly Downtowner Online calendar and newsletter
  • Provide a way for your company to give back to the community
  • Serve on one of the association’s committees to cause positive change
  • Establish your business network and develop relationships with business and community leaders
  • Participate in SJDA promotions and marketing programs
  • Gain access to information services such as parking maps and neighborhood brochures
  • List your business for free on
  • Get assistance navigating city services and financial incentives
  • Get assistance with day-to-day downtown concerns from SJDA staff

Upgraded Membership Benefits

    • Placement on a prominent upgraded membership page linked to your website
    • Recognition in Downtown Dimension, SJDA’s monthly newsletter, distributed to more than 5,500 businesses, property owners and city officials
    • Listing on one of SJDA’s Downtown Business Directories on this site
    • Exclusive discount opportunities on select SJDA-produced promotions and marketing efforts
    • Access to mailing lists from the SJDA database at 10 cents per name or mailing label
    • Two (2) VIP passes to Downtown Ice skating rink
Membership Fee: $150 a year

Associate Membership Benefits

    • Establish your business network in the downtown core
    • Promote events and opportunities your business has in the downtown core
    • Listing as Upgraded/Associate Member on with a clickable link, if applicable
    • Access to an electronic copy of the SJDA Member Directory
    • Annual recognition in Downtown Dimension, SJDA’s monthly newsletter, with a distribution over 5,000
    • Annual recognition in a Member Spotlight on SJDA social media
    • Exclusive first choice of discount opportunities on SJDA marketing efforts and event sponsorship
    • Opportunity to participate in SJDA promotions and marketing programs
    • Recognition of your business at the December Year in Review public meeting
Membership Fee: $200 a year

Upgraded Members

Thank you to the members who upgraded their membership this year.