Longtime San Jose resident and community supporter Robert Robledo has been named Director of Marketing and Communications for San Jose Downtown Association.
As a strong brand ambassador, Robledo will focus on enhancing partnerships with members; work with executive leadership to lead strategic paths forward in marketing and communications; engage with the creative team to enhance events; and explore new opportunities in the community.
“I look forward to helping shape the narrative of downtown San Jose through the work the Downtown Association does,” he said. “I want to make San Jose not only a desired destination, but a better place to live, work and play.”
A lifelong San Jose/South Bay resident and San Jose State graduate, Robledo is no stranger to the Silicon Valley business community and nonprofit world. His local professional development includes work as owner of his own business planning/sales and marketing consultancy firm; and positions with the Silicon Valley Business Journal, Santa Clara County Medical Association, and San Jose State University.
He currently serves on the boards of The Health Trust, Silicon Valley Capital Club (where he was founding member of the LGBTQ+ Council) and Silicon Valley Concierge Association.
“I‘ve dedicated myself to helping the people of Silicon Valley for more than two decades,” Robledo said. “I’m looking forward to helping to bring more people downtown so that our businesses and downtown can continue its recovery and prosperity.”
Robledo is a strong believer in partnerships and networking. While at the Business Journal, he created two seminars – “Demystifying Networking” and “How to Utilize the Business Journal for Sales Leads – to assist nonprofits and small businesses.
“Robert is deeply rooted in downtown and greater San Jose,” said Chloe Shipp, SJDA deputy director. “His understanding of the community and its diversity will help us to reach out and engage with new members.”
Robledo’s responsibilities cover all aspects of SJDA’s marketing and communications, including events and promotions, public and media relations, brand management, advocacy and the organization’s print, electronic and social media materials to downtown businesses and general public.
Robledo seeks input from the community on how he can help San Jose continue to thrive. He can be reached at firstname.lastname@example.org.