The San Jose Downtown Association (SJDA)
The SJDA is a non-profit, membership-based organization founded in 1986 to represent business and property owners. We make downtown a better place for business, residents and visitors through events, advocacy, marketing and more.
President: Michael Rewkiewicz*
Frank, Rimerman & Co., LLP
VP of Operations: Chris Neale*
The Core Companies
VP of Marketing: Alan “Gumby” Marques*
Heroes Martial Arts
Treasurer: Sarju A. Naran*
Hopkins & Carley, A Law Corporation
Secretary: Nick Nichols
The Tabard Theatre Company
Immediate Past President:
San Jose State University
San Jose Sharks Sports & Entertainment
Barry Swenson Builder
Zoom Video communications
San Pedro Square Market
Axis HOA and Salesforce
AC Hotel Sunnyvale/San Jose North
Julie Riera Matsushima
Dalton “Chima” Osuka
Continental Bar, Lounge and Patio
Insight Realty Company
San Jose Earthquakes
Good Karma Artisan Ales & Cafe
Cornish & Carey Commercial Newmark Knight Frank
* Executive Committee
The President of the Board of Directors chairs this 11-member committee. The immediate past president is ex-officio member. This committee manages the activities and affairs of the association and exercises all powers granted to the Board by the Articles of Incorporation and the Bylaws. Makes policy, advocacy and program recommendations to
Chair: Stan Vuckovich
Next meeting: January 4, 8:30 a.m., SJDA, 28 N. First Street, Suite 1000 (committee members only)
Represents downtown business and property owner to government and elected officials. Develops recommendations on policies impacting downtown. Supports other committees including parking and BART. Sets SJDA’s positions on specific issues including housing, retail, crime, cleanlinss and shuttles. Meets as needed.
Chair: Henry Cord
Past meeting: The Advocacy Committee met on October 24. The committee discussed upcoming changes to the City’s parklet program, creation of a Vacant Storefront Registry program, and updated the timeline on critical BART decisions.
Next meeting: January 23, 9 a.m., Hoge Fenton, 60 S. Market Street, 14th Floor
Board Organizational Committee
Organizes recruitment, training and mixers for board members.
Chairs: Sarju Naran and Alan Marques
Past meeting: The Committee met on October 27 to review Board support, processes, engagement and recruitment.
Next meeting: TBD
Downtown Design Committee
Consists of architects, designers, and urbanists advocating for design excellence in the downtown core using. The committee honors outstanding projects with Golden Nail awards.
Chair: Steve Cox
Past meeting: The committee met on October 25 and held a year-in-review session before discussing nominations for the Golden Nail awards recognizing noteworthy architecture and design in recently-built projects.
Next meeting: January 24, 3 p.m., Steinberg Architects, 125 S. Market Street, #110
Downtown Commercial Properties
Informational meetings for owners and managers of large downtown commercial properties. Meets on an ad hoc basis.
Contact: Chloe Verrey
Past Meeting: The committee met on October 25 to discuss ongoing and upcoming construction projects and speak with SJPD. Informational meetings for owners and managers of large downtown commercial properties. Meets on an quarterly basis.
Next meeting: January 17, 2018, 2 p.m., CityView Plaza, 100 W. San Fernando, Suite 350
Downtown Parking Board
This public-private entity discusses downtown parking issues and budgets.
Vice-Chair: Nick Nichols
Past meeting: The Downtown Parking Board held its quarterly meeting October 4. The board unanimously endorsed a plan to expand Smart Meters at all on-street parking meters and increase parking rate at new meters to $2/hr. Outreach on the new meters would take place into early 2018.
Next meeting: February 1, 2018, 10 a.m., City Hall
Reviews and approves the SJDA budget.
Chair: Liam O’Connor
Past meeting: The Finance Committee met on November 22. October financial statements were reviewed and discussed along with review of FY 17-18 budget. Staff provided an update on ice rink for the 17-18 season. Other matters included discussion of new committee members for 2018. Liam O’Connor will term off the board as treasurer and committee chair at the end of 2017. Members thanked O’Connor for his four years of service. Sarju Naran will assume the position of board treasurer and committee chair in 2018. There was no meeting in December.
Next meeting: January 24, 9 a.m., SJDA, 28 N. First Street, Suite 1000
Food and Entertainment Committee
Food, nightlife and entertainment-related businesses meet to discuss industry- and downtown-specific topics, such as safety, permitting, business attraction and marketing and promotions.
Chair: Sam Ramirez
Past Meeting:The Food and Entertainment Committee met on April 12. The committee discussed the upcoming Sharks playoff run, upcoming convention schedule and future Music in the Park events. The committee also discussed potential marketing strategies and a possible happy hour event. This committee meets on an ad hoc basis as needed, and the next meeting is to be determined.
Deals with concerns regarding events, construction, safety and marketing of this downtown neighborhood.
Chair: Forrest Cerrato
Past meeting: The Historic District met on June 20 to hear from the Santa Clara Valley Transportation Authority (VTA) about their proposed pilot project in downtown to improve transit reliability, reduce delays, test innovative safety enhancements and support future increased light rail operating speeds. VTA plans to finalize the proposed project by November 2017. SJDA and VTA intend to conduct additional meetings in August, September and October to obtain feedback from downtown residents and businesses on pilot project parameters.
Marketing Arts & Dining
The committee of arts groups and restaurants works to market downtown as a destination through special offers, events and coordinated marketing and social media.
Chair: Alan “Gumby” Marques
Co-Chair: Lee Kopp
Past meeting: The Downtown Ice campaign is underway and includes posters, fliers, print, radio, outdoor and transit advertising. The Downtown for the Holidays campaign directs people to sjdowntown.com/holidays. The page includes a video and links to events, attractions, dining and more. Print ads are running in the Mercury News, Metro, El Observador, SV Community Newspapers, Discover Magazine, South County and Bay Area Parent. Radio spots on Mix, The Bay, KRTY and KLIV highlight events, attractions, other downtown activities during the holidays, as well as parking. ParkSJ keyword and targeted display campaigns for ParkSJ targets people searching key words, phrases or places downtown and serves a ParkSJ text ad or banner ad. Facebook ads for Downtown for the Holidays and ParkSJ are also running. The committee meets on an as needed basis.
PBID Board of Directors
The directors oversee management and finances of the property-based improvement district. It’s meeting notices, minutes and agendas are on the PBID pages of this website.
President: Chuck Hammers
Past Meeting: The PBID Board met November 14 to discuss the 10 year anniversary of PBID services, receive an update on the FY 17-18 budget and elect officers. The Street Life Committee met June 20.
Next Meeting: January 30, 8:30 a.m., San Jose Downtown Association, 28 N. First Street, Suite 1000
San Jose Downtown Foundation
The foundation hosts, organizes and fundraises for Downtown Doors and other art projects downtown. Visit the Foundation page on this website to learn more.
Board of Trustee President: Diana Beechie
Past Meeting: Foundation trustees met on December 12 to discuss recruitment efforts, the 2018 Downtown Doors program and possible new programming.
Next Meeting: January 9, Noon, SJDA, 28 N. First Street, Suite 1000
San Pedro Square Committee
This committee works on marketing, events, safety and other issues in the San Pedro Square neighborhood.
Chair: Nick Nichols
The committee met on October 19. Construction updates were given on San Pedro Squared, Blanco Square and the Market Street exit for the Market & San Pedro Square Garage. The committee brainstormed ideas for marketing the neighborhood and will see if businesses are interested forming a marketing sub-committee.
Next meeting: January 18, location TBD
SoFA Leadership Team
This committee deals with neighborhood issues, markets events and more.
Chair: Sieglinde Van Damme
Past meeting: The SoFA Leadership Team met on November 29. The team discussed ideas for physical additions to the district’s landscape and plans for events coming to SoFA next year. The SoFA Leadership Team meetings will occur every other month and are open to the public.
Next meeting: February 28, 3:30 p.m., Forager Tasting Room & Eatery, 420 S. First Street
SoFAC (South First Area Committee)
This committee deals with neighborhood issues, markets events and more.
Chair: Roger Springall
Past meeting: The SoFAC met on October 25. The meeting featured updates on new exhibits coming to SoFA and a discussion of the events hosted this Fall. The general SoFA Committee Meetings now occur every other month.
Next meeting:January 31, 4 p.m., Forager Tasting Room & Eatery, 420 S. First Street
St. James Park Advisory Committee
This committee deals with issues related to the park and activities in it. It also working with others on redesigning the park.
Contact: Scott Knies
Past meeting: The Advisory Committee met November 17 and received updates on capital improvements, activation and maintenance. Members focused on park safety, staffing, homelessness and public feeding issues.
Next meeting: TBD
Director of Marcom and Events
Bree von Faith
Events and Promotions Manager
San Jose Downtown Association Financials
SJDA receives financial support from private sponsors and contributing members, the Business Improvement District, Knight Foundation and the City of San Jose.