The San Jose Downtown Association (SJDA)

The SJDA is a non-profit, membership-based organization founded in 1986 to represent business and property owners. We make downtown a better place for business, residents and visitors through events, advocacy, marketing and more.

Activities and Programs

We advocate on issues effecting downtown, market the region, help business navigate city hall, host events including Downtown Ice and Music in the Park and work with downtown’s Property-Based Improvement District (PBID) to keep downtown clean and safe.

San Jose Downtown Association Board of Directors

Upcoming: Meeting of the Board of Directors (Board members only)
Friday, May 12, 2017, 8 – 9:30 a.m.

Hotel De Anza, 2nd Floor De Anza Room

233 W. Santa Clara Street, San Jose
Find previous meeting minutes here.
Interested in joining the board? Email Scott Knies at

Executive Committee

President: Stan Vuckovich
KBM Workspace

VP of Operations: Michael Rewkiewicz
Frank, Rimerman & Co., LLP

VP of Marketing: Alan Marques
Heroes Martial Arts

Treasurer: Liam O’Connor
Hopkins & Carley, A Law Corporation

Secretary: Nick Nichols
The Tabard Theatre Company

Immediate Past President:
Chris Neale
The Core Companies

Henry Cord
Cord Associates

Adolfo Gomez
Mezcal Restaurant, LLC

Kelly Hattley
Boston Properties

Sarju A. Naran
Hoge, Fenton, Jones & Appel, Inc.

Sam Ramirez
Continental Bar, Lounge & Patio

Geri Wong
Cornish & Carey Commercial
Newmark Knight Frank


Doug Bartl

Brian Bates
San Jose State University

Doug Bentz
San Jose Sharks Sports & Entertainment

David Buchholz
Colliers International

Joshua Burroughs
Barry Swenson Builder

Brian Corbett

John Fernandez
Alfa Tech

Joe Horrigan
San Pedro Square Market

Hanif Ismail
Axis HOA and Salesforce

Kristina Kuprina
Sequoia Wealth Advisors & Investment Management, Inc

Michael Lerman
Hyatt Place San Jose Downtown

Julie Riera Matsushima
Downtown Resident

Dalton Osuka

Stephanie Pence
Iron Construction

Dennis Randall
Insight Realty Company

Tore Saso
Merrill Lynch

Jeanne Serpa
Republic Services

Ryan Summers
Good Karma Artisan Ales & Café


Executive Committee

The President of the Board of Directors chairs this 11-member committee. The immediate past president is ex-officio member. This committee manages the activities and affairs of the association and exercises all powers granted to the Board by the Articles of Incorporation and the Bylaws. Makes policy, advocacy and program recommendations to the Board. Meets the first Thursday of the month at 8 a.m.

Chair: Stan Vuckovich

Next meeting: June 1, 8:30 a.m., SJDA, 28 N. First Street, Suite 1000 (committee members only)

Advocacy Committee

Represents downtown business and property owner to government and elected officials. Develops recommendations on policies impacting downtown. Supports other committees including parking and BART. Sets SJDA’s positions on specific issues including housing, retail, crime, cleanlinss and shuttles. Meets as needed.

Chair: Henry Cord

Past meeting: The Advocacy Committee met on April 25. The committee discussed transportation updates (BART, VTA NextNetwork proposal, High-Speed Rail), the proposed Downtown Sign Intensification ordinance and the upcoming update to the Downtown Strategy EIR.

Next meeting: May 30, 9 a.m., Hoge Fenton, 60 S. Market Street, 14th Floor

Board Organizational Committee

Organizes recruitment, training and mixers for board members.

Chairs: Sarju Naran and Alan Marques

Past meeting: The Committee met on April 21 to review Board support, processes, engagement and recruitment. A Board mixer is planned for May 31.

Next meeting: June 5, 8:30 a.m., Hoge Fenton, 60 S. Market Street, 14th Floor

Downtown Design Committee

Consists of architects, designers, and urbanists advocating for design excellence in the downtown core using. The committee honors outstanding projects with Golden Nail awards.

Chair: Steve Cox

Past meeting: The committee met on April 26 to review the proposed rehabilitation and retrofit of 1 W. Santa Clara Street (formerly known as the Lincoln Law Building). The next committee meeting will include a presentation from City of San Jose Planning Dept representatives.

Next meeting: May 31, 3 p.m., Steinberg Architects, 125 S. Market Street, #110

Downtown Commercial Properties

Informational meetings for owners and managers of large downtown commercial properties.  Meets on an ad hoc basis.

Contact: Chloe Verrey

Past Meeting: Met on April 19 to discuss ongoing and upcoming construction projects, learn more about SJDA’s business development services and speak with SJPD Captain Jason Dwyer. Informational meetings for owners and managers of large downtown commercial properties. Meets on an ad hoc basis.

Next meeting: July 19, 2 p.m., The Tech Museum

Downtown Parking Board

This public-private entity discusses downtown parking issues and budgets.

Vice-Chair: Nick Nichols

Past meeting: The Downtown Parking Board held its quarterly meeting May 3. Henry Cord was elected as Chair and Chad Leege was elected as Vice-Chair. The committee reviewed a draft of the Annual Work Plan for FY 2017-2018. The FY 2017-18 proposed budget and 5-year capital budget was approved. A report on SJDA’s marketing and communications efforts for promoting city facilities and marketing downtown parking was presented and distributed to the committee.

Next meeting: August 2, 10 a.m., City Hall

Finance Committee

Reviews and approves the SJDA budget.

Chair: Liam O’Connor

Past meeting: The Finance Committee met on April 26. March financial statements were reviewed and discussed along with proposed FY 17-18 draft budget. Members approved recommendation to forward proposed FY 17-18 budget to Executive Committee for review.

Next meeting: May 24, 9 a.m., SJDA, 28 N. First Street, Suite 1000

Food and Entertainment Committee

Food, nightlife and entertainment-related businesses meet to discuss industry- and downtown-specific topics, such as safety, permitting, business attraction and marketing and promotions.

Chair: Sam Ramirez

Past Meeting:The Food and Entertainment Committee met on April 12. The committee discussed the upcoming Sharks playoff run, upcoming convention schedule and future Music in the Park events. The committee also discussed potential marketing strategies and a possible happy hour event.

Next Meeting: June 7, 3:30 p.m., SJDA, 28 N. First Street, Suite 1000

Historic District

Deals with concerns regarding events, construction, safety and marketing of this downtown neighborhood.

Chair: Forrest Cerrato

Past meeting: The Historic District met to discuss new Downtown Safety office in Fountain Alley and other security issues.

Next meeting: TBD, 4 p.m., SJDA, 28 N. 1st Street, Suite 1000

Marketing Arts & Dining

The committee of arts groups and restaurants works to market downtown as a destination through special offers, events and coordinated marketing and social media.

Chair: Alan “Gumby” Marques
Co-Chair: Lee Kopp

Past meeting: SJDA staff met with Copa, a local creative branding agency, to talk about ways to reach younger audiences at Music in the Park through memorable brand experiences. Continuing to work with designers to refine Farmers’ Market and Dine Downtown art. The committee meets on a quarterly or as needed basis.

PBID Board of Directors

The directors oversee management and finances of the property-based improvement district. It’s meeting notices, minutes and agendas are on the PBID pages of this website.

President: Chuck Hammers

Past Meeting: The PBID Board met on May 16 to receive an update on the Annual Property Owner Survey, contract work in St. James Park, and staff reports. The Street Life Committee met Apr. 11.

Next Meeting: July TBD, 8:30 a.m., San Jose Downtown Association, 28 N. First Street, Suite 1000

San Jose Downtown Foundation

The foundation hosts, organizes and fundraises for Downtown Doors and other art projects downtown. Visit the Foundation page on this website to learn more.

Board of Trustee President: Diana Beechie

Past Meeting: Foundation trustees met on April 11 to discuss the 2017 Downtown Doors program. Award reception will be held on May 4 at the San Jose Museum of Art.

Next Meeting: June 13, Noon, SJDA, 28 N. First Street, Suite 1000

San Pedro Square Committee

This committee works on marketing, events, safety and other issues in the San Pedro Square neighborhood.

Chair: Nick Nichols

Past meeting: The committee met on May 18. A presentation was given by DOT and Graniterock on the St. John Street Streetscape project. Updates were also given on the San Pedro Streetscape, San Jose Water Co. pipeline replacement and the St. John multi-modal projects. Captain Jason Dwyer gave updates on incident numbers for downtown. SJPD initiated proactive calls are up. Dine Downtown San Jose is July 7-16. Restaurant week packets were distributed to the restaurants.

Next meeting: The committee will not be meeting in July.

SoFA Leadership Team

This committee deals with neighborhood issues, markets events and more.

Chair: Sieglinde Van Damme

Past meeting: The SoFA Leadership Team met on March 29. The team discussed its role in SoFA and its operating framework including electing a chair. The SoFA Leadership Team meetings will occur every other month and are open to the public.

Next meeting: May 31, 3:30 p.m., Forager Tasting Room & Eatery, 420 S. First Street

SoFAC (South First Area Committee)

This committee deals with neighborhood issues, markets events and more.

Chair: Roger Springall

Past meeting: The SoFAC met on April 26th. The meeting featured updates about the Urban Rooms project, Make Music Day, the SoFA Farrmers’ Market and other community-based efforts. The general SoFA Committee Meetings will now occur every other month.

Next meeting: May 31, 4 p.m., Forager Tasting Room & Eatery, 420 S. First Street

St. James Park Advisory Committee

This committee deals with issues related to the park and activities in it. It also working with others on redesigning the park.

Contact: Scott Knies

Past meeting: The Advisory Committee met March 24. City staff indicated that they would like to add additional individuals to the committee. Potential candidates should contact Matt Cano, Assistant Director, PRNS. City staff discussed the phasing of the St. James redesign project. Additionally, outreach and communications strategies for the park and its redesign were discussed.

Next meeting: May 26, 9 a.m., City Hall



Executive Director
Scott Knies

Director of Marcom and Events
Bree von Faith

Director of Policy and Operations
Nate Echeverria

Director of Finance and Administration
Peggy Bradley

Office Manager
Corinna M. Dixon

Office Assistant
Danielle Ratliff

PBID Operations Manager
Chloe Verrey

Street Life Manager
Jason Su

Business Development Manager
Nate LeBlanc

Communications Director
Rick Jensen

Marketing Director
Julie Carlson

Events and Promotions Manager 
Amy Anderson

Partnership Manager
Robert Stromberg

Web Coordinator
Archana Dalgleish


BID stands for Business Improvement District. A BID is authorized by state law and created by the city council. Its purpose is to promote and improve a specific area for the benefit of businesses within the area. The BID fee a property assesment that pays for that work. In San Jose, the city assesses all business license holders a BID fee annually.
The San Jose Downtown BID is bounded roughly by Julian Street, Fourth Street and highways 280 and 87, where it jogs west to include the arena and the train station, and Coleman Loop area.
Every year since 1989, the San Jose Downtown Association (SJDA), a nonprofit organization, has been selected by the city council to manage the Downtown BID. Every business in the boundaries pays fees and is automatically a member of the Downtown Association. The members elect a board of directors to determine budgets and programs.
No. Since 1989, the BID has been raised three times: in 1994, when the BID boundaries extended to include the Arena area; in 2003 to include San Jose MarketCenter, and a modest rate adjustment in 2011.
BID fees represent about 25 percent of SJDA’s budget. The rest of SJDA revenue comes from earned income through events and sponsorships, plus contracts and fees for services. For every dollar the business community puts into the BID, four more dollars are leveraged by SJDA to improve Downtown. By state law, the BID money can only be used to support general business activities, promote public events, decorate public places and provide music and entertainment in the BID area. The Downtown Association uses its budget to promote downtown through stragetic marketing, by helping businesses navigate city hall and events including Music in the Park.
BID funds are spent on a variety of projects including advertising, marketing brochures, maps, websites, weekly e-letters, holiday lighting and events including the Farmers’ Market, South First Fridays and Downtown Ice, the outdoor skating rink. SJDA advocates on behalf of BID members for a vital and vibrant Downtown for businesses, their clients, customers and employees. Association staff members are available to assist BID businesses and property owners and address their individual concerns. SJDA provides a strong voice for Downtown to the media, government officials and policy makers and manages the Groundwerx clean, safe and beautiful services.