The San Jose Downtown Association (SJDA)

The SJDA is a non-profit, membership-based organization founded in 1986 to represent business and property owners. We make downtown a better place for business, residents and visitors through events, advocacy, marketing and more.

Activities and Programs

We advocate on issues effecting downtown, market the region, help business navigate city hall, host events including Downtown Ice and Music in the Park and work with downtown’s Property-Based Improvement District (PBID) to keep downtown clean and safe.

San Jose Downtown Association Board of Directors

Find previous meeting minutes here. Interested in joining the board? Email Scott Knies at

Executive Committee

President: Stan Vuckovich
KBM Workspace

VP of Operations: Michael Rewkiewicz
Frank, Rimerman & Co., LLP

VP of Marketing: Alan Marques
Heroes Martial Arts

Treasurer: Liam O’Connor
Hopkins & Carley, A Law Corporation

Secretary: Nick Nichols
The Tabard Theatre Company

Immediate Past President:
Chris Neale
The Core Companies

Henry Cord
Cord Associates

Adolfo Gomez
Mezcal Restaurant, LLC

Kelly Hattley
Boston Properties

Sarju A. Naran
Hoge, Fenton, Jones & Appel, Inc.

Sam Ramirez
Continental Bar, Lounge & Patio

Geri Wong
Cornish & Carey Commercial
Newmark Knight Frank


Doug Bartl

Brian Bates
San Jose State University

Doug Bentz
San Jose Sharks Sports & Entertainment

David Buchholz
Colliers International

Joshua Burroughs
Barry Swenson Builder

Brian Corbett

John Fernandez
Alfa Tech

Hanif Ismail
Axis HOA and Salesforce

Kristina Kuprina
Sequoia Wealth Advisors & Investment Management, Inc

Michael Lerman
Hyatt Place San Jose Downtown

Julie Riera Matsushima
Downtown Resident

Dalton Osuka

Stephanie Pence
Iron Construction

Dennis Randall
Insight Realty Company

Tore Saso
Merrill Lynch

Jeanne Serpa
Republic Services

Ryan Summers
Good Karma Artisan Ales & Café


Executive Committee

The President of the Board of Directors chairs this 11-member committee. The immediate past president is ex-officio member. This committee manages the activities and affairs of the association and exercises all powers granted to the Board by the Articles of Incorporation and the Bylaws. Makes policy, advocacy and program recommendations to the Board. Meets the first Thursday of the month at 8 a.m.

Chairperson: Stan Vuckovich

Next meeting: April 6, 8:30 a.m., SJDA, 28 N. First Street, Suite 1000 (committee members only)

Advocacy Committee

Represents downtown business and property owner to government and elected officials. Develops recommendations on policies impacting downtown. Supports other committees including parking and BART. Sets SJDA’s positions on specific issues including housing, retail, crime, cleanlinss and shuttles. Meets as needed.

Chairperson: Henry Cord

Past meeting: The Advocacy Committee met on February 28. The committee discussed VTA plans to cut DASH, BART design options and Council priority memos on one percent for art fee and BART spot zoning.

Next meeting: March 28, 9 a.m., Hoge Fenton, 60 S. Market Street, 14th Floor

Board Organizational Committee

Organizes recruitment, training and mixers for board members.

Chairpersons: Sarju Naran and Alan Marques

Past meeting: The Committee met on March 3 to review Board support, processes, engagement and recruitment. A Board mixer is tentatively planned for May 3.

Next meeting: April 21, 9:15 a.m., Hoge Fenton, 60 S. Market Street, 14th Floor

Downtown Design Committee

Consists of architects, designers, and urbanists advocating for design excellence in the downtown core using. The committee honors outstanding projects with Golden Nail awards.

Chairperson: Steve Cox

Past meeting: The previously scheduled March 29 meeting was cancelled because city officials were unavailable due to Coyote Creek flood recovery efforts. Next meeting with include representatives for the City of San Jose Planning Department. Topics will include Downtown planning efforts, updates on the Downtown Strategy EIR, urban design issues and staffing updates.

Next meeting: April 26, 3 p.m., Steinberg Architects, 125 S. Market St. #110

Downtown Commercial Properties

Informational meetings for owners and managers of large downtown commercial properties.  Meets on an ad hoc basis.

Contact: Chloe Verrey

Past Meeting: Met on January 18 to discuss ongoing and completed street life projects and receive and update from PATH on homeless outreach in the downtown core. Informational meetings for owners and managers of large downtown commercial properties. Meets on an ad hoc basis.

Next meeting: April 19, 2 p.m., 111 Market Square, 111 N. Market St.

Downtown Parking Board

This public-private entity discusses downtown parking issues and budgets.

Vice-Chair: Nick Nichols

Past meeting: The Downtown Parking Board held its quarterly meeting February 1. The seven member board has upcoming vacancies for an arts rep, resident rep and downtown parking owner/manager. The FY 2016-17 mid-year financial report was reviewed. Based on trending survey comments, an improvements plan for the Second and San Carlos garage was requested. Meets on a quarterly basis.

Next meeting: May 3, 10 a.m., City Hall

Finance Committee

Reviews and approves the SJDA budget.

Chairperson: Liam O’Connor

Past meeting: The Finance Committee met on February 22. January financial statements were reviewed and discussed along with review of projected FY 16-17 budget. Staff provided an update on ice rink for the 16-17 season. Other matters discussed included board give/get and approval of FY 15-16 Form 990 for filing.

Next meeting: March 29, 9 a.m., SJDA, 28 N. First Street, Suite 1000

Food and Entertainment Committee

Food, nightlife and entertainment-related businesses meet to discuss industry- and downtown-specific topics, such as safety, permitting, business attraction and marketing and promotions.

Chairperson: Sam Ramirez

Past Meeting: The Food and Entertainment Committee met on Wednesday, February 8 at the offices of the SJDA. The group heard a presentation from the United States Bartenders Guild (U.S.B.G.) and toured several vacant properties in the Historic District.

Next Meeting: March 8, 3:30 p.m., SJDA, 28 N. First Street, Suite 1000

Historic District

Deals with concerns regarding events, construction, safety and marketing of this downtown neighborhood.

Chairperson: Forrest Cerrato

Past meeting: The Historic District met will discuss new Downtown Safety office in Fountain Alley and other security issues.

Next meeting: March 14, 4 p.m., SJDA, 28 N 1st Street, Suite 1000

Marketing Arts & Dining

The committee of arts groups and restaurants works to market downtown as a destination through special offers, events and coordinated marketing and social media.

Chairperson: Alan “Gumby” Marques
Co-Chair: Lee Kopp

Past meeting: A Downtown for the Holidays campaign ran from November-January. Print ads ran in Metro, Mercury News, San Mateo County Times, El Observador, South County Newspapers, Silicon Valley Community Newspapers, Bay Area Parent, Discover Magazine and the Spartan Daily. More than 250 radio spots ran on 94.5 KBAY and Mix 106.5/KEZR. The print and radio ads included ParkSJ so people knew where to park when coming downtown. The campaign also included screen ads and digital banner ads. All of the ads directed people to to access a comprehensive list of downtown events. The committee meets on a quarterly or as needed basis.

PBID Board of Directors

The directors oversee management and finances of the property-based improvement district. It’s meeting notices, minutes and agendas are on the PBID pages of this website.

President: Chuck Hammers

Past Meeting: The PBID Board met on January 11 to give a recommendation on the 2017 Block by Block contract, receive updates on the Almaden Exercise Loop and San Pedro Squared street life projects, and received Operations, Street Life and Business Development reports.

Next Meeting: March 15, 8:30 a.m., San Jose Downtown Association, 28 N. 1st Street, Suite 1000

San Jose Downtown Foundation

The foundation hosts, organizes and fundraises for Downtown Doors and other art projects downtown. Visit the Foundation page on this website to learn more.

Board of Trustee President: Diana Beechie

Past Meeting: Foundation trustees met on February 14 to discuss the 2017 Downtown Doors program. Request for Submissions has been released. Submissions are due on March 24. Award reception will be held on May 4 at the San Jose Museum of Art.

Next Meeting: March 14, Noon, SJDA, 28 N. First Street, Suite 1000

San Pedro Square Committee

This committee works on marketing, events, safety and other issues in the San Pedro Square neighborhood.

Chairperson: Nick Nichols

Past meeting: The committee met on January 19. Construction updates were given on the following projects: San Pedro Squared, Modera, Silvery Towers, St. John Streetscape and San Jose Water main replacement. Captain Jason Dwyer introduced as the new captain for the Central Division. Megan Colvard, the director of PATH San Jose talked to members about their coordinated homeless outreach efforts downtown with city departments, SJPD and Groundwerx. Members talked about ideas for a neighborhood promotion for March Madness.

Next meeting: March 16, 2:30 p.m. Location: San Pedro Square Market

SoFAC (South First Area Committee) and SoFA Leadership Team

This committee deals with neighborhood issues, markets events and more.

Chairs: Roger Springall and Sarah Dragovich

Past meeting: SoFA Leadership Team met February 22 at MACLA. The Leadership Team provided input on the future of SoFA including prioritizing key projects and focus areas. This work will continue in March. March will be a SoFA Leadership Team meeting. This meeting is open to the public. The general SoFA Committee Meetings will now occur every other month

Next meeting: March 29, 4 p.m., loc. tba

St. James Park Advisory Committee

This committee deals with issues related to the park and activities in it. It also working with others on redesigning the park.

Contact: Scott Knies

Past meeting: The February Advisory Committee meeting was cancelled by City PRNS staff. The City-led jury design competition to transform St. James Park selected one firm but the other finalist protested. A hearing on the protest and appeal period is completed. Award of park design contract to City Council on March 7.

Next meeting: March 24, 9 a.m., City Hall


Executive Director
Scott Knies

Director of Marcom and Events
Bree von Faith

Director of Policy and Operations
Nate Echeverria

Director of Finance and Administration
Peggy Bradley

Office Manager
Corinna M. Dixon

Office Assistant
Danielle Ratliff

PBID Operations Manager
Chloe Verrey

Street Life Manager
Jason Su

Business Development Manager
Nate LeBlanc

Project Coordinator
Zach Lewis

Communications Director
Rick Jensen

Marketing Director
Julie Carlson

Events and Promotions Manager 
Amy Anderson

Web Coordinator
Archana Dalgleish


BID stands for Business Improvement District. A BID is authorized by state law and created by the city council. Its purpose is to promote and improve a specific area for the benefit of businesses within the area. The BID fee a property assesment that pays for that work. In San Jose, the city assesses all business license holders a BID fee annually.
The San Jose Downtown BID is bounded roughly by Julian Street, Fourth Street and highways 280 and 87, where it jogs west to include the arena and the train station, and Coleman Loop area.
Every year since 1989, the San Jose Downtown Association (SJDA), a nonprofit organization, has been selected by the city council to manage the Downtown BID. Every business in the boundaries pays fees and is automatically a member of the Downtown Association. The members elect a board of directors to determine budgets and programs.
No. Since 1989, the BID has been raised three times: in 1994, when the BID boundaries extended to include the Arena area; in 2003 to include San Jose MarketCenter, and a modest rate adjustment in 2011.
BID fees represent about 25 percent of SJDA’s budget. The rest of SJDA revenue comes from earned income through events and sponsorships, plus contracts and fees for services. For every dollar the business community puts into the BID, four more dollars are leveraged by SJDA to improve Downtown. By state law, the BID money can only be used to support general business activities, promote public events, decorate public places and provide music and entertainment in the BID area. The Downtown Association uses its budget to promote downtown through stragetic marketing, by helping businesses navigate city hall and events including Music in the Park.
BID funds are spent on a variety of projects including advertising, marketing brochures, maps, websites, weekly e-letters, holiday lighting and events including the Farmers’ Market, South First Fridays and Downtown Ice, the outdoor skating rink. SJDA advocates on behalf of BID members for a vital and vibrant Downtown for businesses, their clients, customers and employees. Association staff members are available to assist BID businesses and property owners and address their individual concerns. SJDA provides a strong voice for Downtown to the media, government officials and policy makers and manages the Groundwerx clean, safe and beautiful services.