The San Jose Downtown Association (SJDA)

The SJDA is a non-profit, membership-based organization founded in 1986 to represent business and property owners. We make downtown a better place for business, residents and visitors through events, advocacy, marketing and more.

Activities and Programs

We advocate on issues effecting downtown, market the region, help business navigate city hall, host events including Downtown Ice and Music in the Park and work with downtown’s Property-Based Improvement District (PBID) to keep downtown clean and safe.

San Jose Downtown Association Board of Directors

Executive Committee

President: Stan Vuckovich
KBM Workspace

VP of Operations: Michael Rewkiewicz
Frank, Rimerman & Co., LLP

VP of Marketing: Alan “Gumby” Marques
Heroes Martial Arts

Treasurer: Liam O’Connor
Hopkins & Carley, A Law Corporation

Secretary: Nick Nichols
The Tabard Theatre Company

Ex-Officio: Chris Neale
The Core Companies

Henry Cord
Cord Associates

Adolfo Gomez
Mezcal Restaurant, LLC

Kelly Hattley
Boston Properties

Sarju A. Naran
Hoge, Fenton, Jones & Appel, Inc.

Sam Ramirez
Continental Bar, Lounge & Patio

Geri Wong
Cornish & Carey Commercial
Newmark Knight Frank


Doug Bartl

Brian Bates
San Jose State University

Doug Bentz
San Jose Sharks Sports & Entertainment

David Buchholz
Colliers International

Joshua Burroughs
Barry Swenson Builder

Justina Hyland
Adobe Systems

Kristina Kuprina
Sequoia Wealth Advisors & Investment Management, Inc

Julie Riera Matsushima
Downtown Resident

Brian Corbett

Dalton “Chima”Osuka

Dennis Randall
Insight Realty Company

Jeanne Serpa
Republic Services

Roger Springall
Caffé Frascati

Sherrie Vail
Us Studio


Executive Committee

The President of the Board of Directors chairs this 11-member committee. The immediate past president is ex-officio member. This committee manages the activities and affairs of the association and exercises all powers granted to the Board by the Articles of Incorporation and the Bylaws. Makes policy, advocacy and program recommendations to the Board. Meets the first Thursday of the month at 8 a.m.

Chairperson: Stan Vuckovich

Next meeting: November 3, 8:30 a.m., SJDA, 28 N. First Street, Suite 1000 (committee members only)

Advocacy Committee

Represents downtown business and property owner to government and elected officials. Develops recommendations on policies impacting downtown. Supports other committees including parking and BART. Sets SJDA’s positions on specific issues including housing, retail, crime, cleanlinss and shuttles. Meets as needed.

Chairperson: Henry Cord

Past meeting: The Advocacy Committee met on September 27. The committee discussed SJDA positions on upcoming ballot measures, the Ad-Hoc Committee on Development Services and various updates on current and upcoming Downtown development projects.

Next meeting:October 25, 9 a.m., Hoge Fenton, 60 S. Market Street, 14th Floor

Board Organizational Committee

Organizes recruitment, training and mixers for board members.

Chairpersons: Sarju Naran and Alan Marques

Past meeting: Co-chairs Naran and Marques met with staff on September 16 to discuss new member recruitment and the release of the Board ballot and annual membership survey. Members elected to the 2017 BID Board of Directors will be announced at the October 14 Annual Meeting.
Next meeting: October 28, 9:15 a.m., Hoge Fenton, 60 S. Market Street, 14th Floor

Downtown Design Committee

Consists of architects, designers, and urbanists advocating for design excellence in the downtown core using. The committee honors outstanding projects with Golden Nail awards.

Chairperson: Steve Cox

Past meeting: The Downtown Design Committee did not meet in September.

Next meeting: October 26, 3 p.m., Steinberg Architects, 125 S. Market Street, Suite 110

Downtown Commercial Properties

Informational meetings for owners and managers of large downtown commercial properties. Meets on an ad hoc basis.

Contact: Chloe Verrey

Next meeting: October 20, 2 p.m., SJDA, 28 N. First Street, Suite 1000

Downtown Parking Board

This public-private entity discusses downtown parking issues and budgets.

Vice-Chair: Nick Nichols

Past meeting: The Downtown Parking Board held its quarterly meeting October 5. The Board accepted final FY 2015-16 Financial report on the Parking Fund. It received reports on FY 2016-17 Capital projects, St. John Streetscape, Parking marketing and the Diridon Area Master Plan process.
Meets on a quarterly basis.

Finance Committee

Reviews and approves the SJDA budget.

Chairperson: Liam O’Connor

Past meeting: The Finance Committee met on September 28. FY 2015-16 annual review draft financials were distributed to members for review. Roberto Maragoni, Partner, Armanino, LLC attended the meeting to discuss results of FY 2015-16 annual review and draft financials. The annual review was clean with no required adjustments. August financial statements were reviewed and discussed along with updated budget revisions. Staff provided a progress report on preparations for ice rink FY 2016-17 season. Staff informed members the condo mortgage payable will mature on January 20, 2017 with Wells Fargo bank. Members informed staff to proceed with refinancing procedures.

Next meeting: October 26, 9 a.m., SJDA, 28 N. First Street, Suite 1000

Historic District

Deals with concerns regarding events, construction, safety and marketing of this downtown neighborhood.

Chairperson: Forrest Cerrato

Past meeting: The Historic District met July 12 to discuss public safety in the district with a representative from SJPD present. Jason Su from SJDA discussed the upcoming Fountain Gallery Alley project, which will consist of pop-up gallery space in Fountain Alley, and asked for neighborhood input. Erin Salazar from The Exhibition District presented the 100 Block project, 100 4×4 murals to go onto two buildings along Fountain Alley. Construction updates from VTA’s bus rapid transit project and Marshall Squares were given.

Next meeting: November 15, 4 p.m., SJDA, 28 N 1st Street, Suite 1000

Marketing Arts & Dining

The committee of arts groups and restaurants works to market downtown as a destination through special offers, events and coordinated marketing and social media.

Chairperson: Alan “Gumby” Marques
Co-Chair: Lee Kopp

Past meeting: The Marketing Arts & Dining committee held its quarterly meeting September 22. Members shared examples and discussed ways to reach new and younger audiences. Updates were given on the #DTSJ campaign. Music in the Park event attendee surveys and the Arts Marketing Roundtable meetings. The arts groups will be planning the 12 Days of Arts, a scavenger hunt and social media campaign for the holidays. The campaign was very successful last year. Meets on a quarterly basis.

PBID Board of Directors

The directors oversee management and finances of the property-based improvement district. It’s meeting notices, minutes and agendas are on the PBID pages of this website.

President: Chuck Hammers

Past Meeting: The PBID board met on August 30 to receive updates on PBID programs and services. Blage Zelalich was appointed as a new City representative on the board. The board discussed recruitment of new board members to fill two vacancies in 2017. A nominating committee was formed to create a slate of board candidates. The Board received a presentation on downtown pedestrian counts.

Next Meeting: October 11, 8:30 a.m., SJDA, 28 N. First Street, Suite 1000

San Jose Downtown Foundation

The foundation hosts, organizes and fundraises for Downtown Doors and other art projects downtown. Visit the Foundation page on this website to learn more.

Board of Trustee President: Diana Beechie

Past Meeting: Foundation trustees met on October 11 to discuss the 2017 Downtown Doors program and trustee recruitment.

Next Meeting: November 8, Noon, SJDA, 28 N. First Street, Suite 1000

San Pedro Square Committee

This committee works on marketing, events, safety and other issues in the San Pedro Square neighborhood.

Chairperson: Nick Nichols

Past meeting: The committee met on August 18. Construction updates were given on the Modera Project, Silvery Towers and the Julian Alignment. Members were updated on Viva Calle SJ, Music in the Park and Starlight Cinemas, and made aware of Downtown Ice sponsorship opportunities.

Next meeting: October 20, 2:30 p.m., Olla Cocina, 17 N. San Pedro Street

SoFA (South First Area) Committee

This committee deals with neighborhood issues, markets events and more.

Chairs: Roger Springall and Sarah Dragovich

Past meeting: The SoFA Committee did not meet in September.

Next meeting: October 26, 4 p.m., Works Gallery, 365 S. Market Street

St. James Park

This committee deals with issues related to the park and activities in it. It also working with others on redesigning the park.

Contact: Scott Knies

Past meeting: The four finalists selected in the City-led jury design competition to transform St. James Park submitted their plans Oct. 3. The submissions are displayed at the SPUR office Oct. 6 – Nov. 4. The four design firms will present their plans to the public on Oct. 15

Next meeting: October 15, 9:30 a.m. – 1:30 p.m., Dr. Martin Luther King, Jr. Library, Room 225, 150 E. San Fernando Street


Executive Director
Scott Knies

Acting Director of Policy and Operations
Nate Echeverria

Accounting Manager
Peggy Bradley

Office Manager
Corinna M. Dixon

Office Assistant
Danielle Ratliff

PBID Operations Manager
Chloe Verrey

PBID Street Life Project Manager
Jason Su

Communications Director
Rick Jensen

Marketing Director
Julie Carlson

Events and Promotions Manager 
Amy Anderson

Sponsorship Manager
Joe Noonan

Communications Manager
Leslie Griffy

Web Coordinator
Archana Dalgleish


BID stands for Business Improvement District. A BID is authorized by state law and created by the city council. Its purpose is to promote and improve a specific area for the benefit of businesses within the area. The BID fee a property assesment that pays for that work. In San Jose, the city assesses all business license holders a BID fee annually.
The San Jose Downtown BID is bounded roughly by Julian Street, Fourth Street and highways 280 and 87, where it jogs west to include the arena and the train station, and Coleman Loop area.
Every year since 1989, the San Jose Downtown Association (SJDA), a nonprofit organization, has been selected by the city council to manage the Downtown BID. Every business in the boundaries pays fees and is automatically a member of the Downtown Association. The members elect a board of directors to determine budgets and programs.
No. Since 1989, the BID has been raised three times: in 1994, when the BID boundaries extended to include the Arena area; in 2003 to include San Jose MarketCenter, and a modest rate adjustment in 2011.
BID fees represent about 25 percent of SJDA’s budget. The rest of SJDA revenue comes from earned income through events and sponsorships, plus contracts and fees for services. For every dollar the business community puts into the BID, four more dollars are leveraged by SJDA to improve Downtown. By state law, the BID money can only be used to support general business activities, promote public events, decorate public places and provide music and entertainment in the BID area. The Downtown Association uses its budget to promote downtown through stragetic marketing, by helping businesses navigate city hall and events including Music in the Park.
BID funds are spent on a variety of projects including advertising, marketing brochures, maps, websites, weekly e-letters, holiday lighting and events including the Farmers’ Market, South First Fridays and Downtown Ice, the outdoor skating rink. SJDA advocates on behalf of BID members for a vital and vibrant Downtown for businesses, their clients, customers and employees. Association staff members are available to assist BID businesses and property owners and address their individual concerns. SJDA provides a strong voice for Downtown to the media, government officials and policy makers and manages the Groundwerx clean, safe and beautiful services.