The San Jose Downtown Association (SJDA)

The SJDA is a non-profit, membership-based organization founded in 1986 to represent business and property owners. We make downtown a better place for business, residents and visitors through events, advocacy, marketing and more.

Activities and Programs

We advocate on issues effecting downtown, market the region, help business navigate city hall, host events including Downtown Ice and Music in the Park and work with downtown’s Property-Based Improvement District (PBID) to keep downtown clean and safe.

San Jose Downtown Association Board of Directors

Find previous meeting minutes here. Interested in joining the board? Email Scott Knies at

Missed the annual Year in Review meeting? Catch it here.

Executive Committee

President: Stan Vuckovich
KBM Workspace

VP of Operations: Michael Rewkiewicz
Frank, Rimerman & Co., LLP

VP of Marketing: Alan Marques
Heroes Martial Arts

Treasurer: Liam O’Connor
Hopkins & Carley, A Law Corporation

Secretary: Nick Nichols
The Tabard Theatre Company

Immediate Past President:
Chris Neale
The Core Companies

Henry Cord
Cord Associates

Adolfo Gomez
Mezcal Restaurant, LLC

Kelly Hattley
Boston Properties

Sarju A. Naran
Hoge, Fenton, Jones & Appel, Inc.

Sam Ramirez
Continental Bar, Lounge & Patio

Geri Wong
Cornish & Carey Commercial
Newmark Knight Frank


Doug Bartl

Brian Bates
San Jose State University

Doug Bentz
San Jose Sharks Sports & Entertainment

David Buchholz
Colliers International

Joshua Burroughs
Barry Swenson Builder

Brian Corbett

Hanif Ismail
Axis HOA and Salesforce

Kristina Kuprina
Sequoia Wealth Advisors & Investment Management, Inc

Michael Lerman
Hyatt Place San Jose Downtown

Julie Riera Matsushima
Downtown Resident

Dalton Osuka

Stephanie Pence
Iron Construction

Dennis Randall
Insight Realty Company

Tore Saso
Merrill Lynch

Jeanne Serpa
Republic Services

Ryan Summers
Good Karma Artisan Ales & Café


Executive Committee

The President of the Board of Directors chairs this 11-member committee. The immediate past president is ex-officio member. This committee manages the activities and affairs of the association and exercises all powers granted to the Board by the Articles of Incorporation and the Bylaws. Makes policy, advocacy and program recommendations to the Board. Meets the first Thursday of the month at 8 a.m.

Chairperson: Stan Vuckovich

Next meeting: February 2, 8:30 a.m., SJDA, 28 N. First Street, Suite 1000 (committee members only)

Advocacy Committee

Represents downtown business and property owner to government and elected officials. Develops recommendations on policies impacting downtown. Supports other committees including parking and BART. Sets SJDA’s positions on specific issues including housing, retail, crime, cleanlinss and shuttles. Meets as needed.

Chairperson: Henry Cord

Past meeting: The Advocacy Committee met on November 29. The committee discussed elements for a Downtown High-rise Incentive Program and transportation related planning topics.

Next meeting: January 31, 9 a.m., Hoge Fenton, 60 S. Market Street, 14th Floor

Board Organizational Committee

Organizes recruitment, training and mixers for board members.

Chairpersons: Sarju Naran and Alan Marques

Past meeting: The Committee met on December 16 to review Board support, processes, engagement and recruitment.

Next meeting: February 24, 9:15 a.m., Hoge Fenton, 60 S. Market Street, 14th Floor

Downtown Design Committee

Consists of architects, designers, and urbanists advocating for design excellence in the downtown core using. The committee honors outstanding projects with Golden Nail awards.

Chairperson: Steve Cox

Past meeting: The Downtown Design Committee met on November 30. The committee reviewed the proposed mixed-use development located at 39 N. 5th Street (car wash site across from City Hall).

Next meeting: January 25, 3 p.m., Steinberg Architects, 125 S. Market Street, Suite 110

Downtown Commercial Properties

Informational meetings for owners and managers of large downtown commercial properties.  Meets on an ad hoc basis.

Contact: Chloe Verrey

Past Meeting: Met on October 20 to discuss staffing changes and state of downtown. Informational meetings for owners and managers of large downtown commercial properties. Meets on an ad hoc basis.

Next meeting: January 18, 2 p.m., Harvest Properties, 75 E Santa Clara, Amenities Center

Downtown Parking Board

This public-private entity discusses downtown parking issues and budgets.

Vice-Chair: Nick Nichols

Past meeting: The Downtown Parking Board held its quarterly meeting October 5. The Board accepted final FY 2015-16 Financial report on the Parking Fund. It received reports on FY 2016-17 Capital projects, St. John Streetscape, Parking marketing and the Diridon Area Master Plan process. Meets on a quarterly basis.

Next meeting: February 1, 10 a.m., City Hall

Finance Committee

Reviews and approves the SJDA budget.

Chairperson: Liam O’Connor

Past meeting: The Finance Committee met on November 30. October financial statements were reviewed and discussed along with review of FY 16-17 budget. Staff provided an update on ice rink for the 16-17 season. An updated report on ice rink revenue and expenses will be provided at the next meeting. There will no meeting in December. The next meeting is January 25.

Next meeting: January 25, 9 a.m., SJDA, 28 N. First Street, Suite 1000

Historic District

Deals with concerns regarding events, construction, safety and marketing of this downtown neighborhood.

Chairperson: Forrest Cerrato

Past meeting: The Historic District met December 13 to discuss neighborhood issues and downtown for the Holidays.

Next meeting: February 14, 4 p.m., SJDA, 28 N 1st Street, Suite 1000

Marketing Arts & Dining

The committee of arts groups and restaurants works to market downtown as a destination through special offers, events and coordinated marketing and social media.

Chairperson: Alan “Gumby” Marques
Co-Chair: Lee Kopp

Past meeting: The Marketing Arts & Dining committee held its quarterly meeting September 22. Members shared examples and discussed ways to reach new and younger audiences. Updates were given on the #DTSJ campaign, Music in the Park event attendee surveys and the Arts Marketing Roundtable meetings. The arts groups will be planning their 12 Days of Arts, a scavenger hunt and social media campaign for the holidays. The campaign was very successful last year. Meets on a quarterly basis.

PBID Board of Directors

The directors oversee management and finances of the property-based improvement district. It’s meeting notices, minutes and agendas are on the PBID pages of this website.

President: Chuck Hammers

Past Meeting: The PBID Board met on October 11 to accept the FY 2016-17 Financial Audit. The audit was clean. The board approved restated MOUs between PBID, SJDA and San Jose Downtown Foundation, and received Operations, Street Life and Business Development reports.

Next Meeting: January 11, 8:30 a.m., SJDA, 28 N. First Street, Suite 1000

San Jose Downtown Foundation

The foundation hosts, organizes and fundraises for Downtown Doors and other art projects downtown. Visit the Foundation page on this website to learn more.

Board of Trustee President: Diana Beechie

Past Meeting: Foundation trustees met on December 13 to discuss the 2017 Downtown Doors program.

Next Meeting: January 10, Noon, SJDA, 28 N. First Street, Suite 1000

San Pedro Square Committee

This committee works on marketing, events, safety and other issues in the San Pedro Square neighborhood.

Chairperson: Nick Nichols

Past meeting:The committee met on October 20. Construction updates were given on the following projects: Modera, Silvery Towers, St. John Streetscape, San Jose Water Company main replacement and repaving and striping. Megan Colvard, the director of PATH San Jose talked to members about PATH’s homeless outreach efforts downtown and their coordinated efforts with city departments, SJPD and Groundwerx.

Next meeting: January 19, 2:30 p.m., The Farmers Union, 151 W. Santa Clara St.

SoFA (South First Area) Committee

This committee deals with neighborhood issues, markets events and more.

Chairs: Roger Springall and Sarah Dragovich

Past meeting: The SoFA Committee met October 26 and prepared for an upcoming SPUR-hosted “Future of SoFA” planning session – asking members what they want the district to be as up to 2,000 residents move in over the next decade.

Next meeting: January 25, 4 p.m., Cafe Stritch, 374 S. First St.

St. James Park

This committee deals with issues related to the park and activities in it. It also working with others on redesigning the park.

Contact: Scott Knies

Past meeting:The City-led jury design competition to transform St. James Park selected one firm but the other finalist protested. A hearing on the protest and appeal period is expected to be completed in January. Award of park design contract to City Council will follow depending on appeal / no appeal.


Executive Director
Scott Knies

Director of Marcom and Events
Bree von Faith

Director of Policy and Operations
Nate Echeverria

Finance and Administration Director
Peggy Bradley

Office Manager
Corinna M. Dixon

Office Assistant
Danielle Ratliff

PBID Operations Manager
Chloe Verrey

Street Life Manager
Jason Su

Project Coordinator
Zach Lewis

Communications Director
Rick Jensen

Marketing Director
Julie Carlson

Events and Promotions Manager 
Amy Anderson

Sponsorship Manager
Joe Noonan

Communications Manager
Leslie Griffy

Web Coordinator
Archana Dalgleish


BID stands for Business Improvement District. A BID is authorized by state law and created by the city council. Its purpose is to promote and improve a specific area for the benefit of businesses within the area. The BID fee a property assesment that pays for that work. In San Jose, the city assesses all business license holders a BID fee annually.
The San Jose Downtown BID is bounded roughly by Julian Street, Fourth Street and highways 280 and 87, where it jogs west to include the arena and the train station, and Coleman Loop area.
Every year since 1989, the San Jose Downtown Association (SJDA), a nonprofit organization, has been selected by the city council to manage the Downtown BID. Every business in the boundaries pays fees and is automatically a member of the Downtown Association. The members elect a board of directors to determine budgets and programs.
No. Since 1989, the BID has been raised three times: in 1994, when the BID boundaries extended to include the Arena area; in 2003 to include San Jose MarketCenter, and a modest rate adjustment in 2011.
BID fees represent about 25 percent of SJDA’s budget. The rest of SJDA revenue comes from earned income through events and sponsorships, plus contracts and fees for services. For every dollar the business community puts into the BID, four more dollars are leveraged by SJDA to improve Downtown. By state law, the BID money can only be used to support general business activities, promote public events, decorate public places and provide music and entertainment in the BID area. The Downtown Association uses its budget to promote downtown through stragetic marketing, by helping businesses navigate city hall and events including Music in the Park.
BID funds are spent on a variety of projects including advertising, marketing brochures, maps, websites, weekly e-letters, holiday lighting and events including the Farmers’ Market, South First Fridays and Downtown Ice, the outdoor skating rink. SJDA advocates on behalf of BID members for a vital and vibrant Downtown for businesses, their clients, customers and employees. Association staff members are available to assist BID businesses and property owners and address their individual concerns. SJDA provides a strong voice for Downtown to the media, government officials and policy makers and manages the Groundwerx clean, safe and beautiful services.