The San Jose Downtown Association (SJDA)

The SJDA is a non-profit, membership-based organization founded in 1986 to represent business and property owners. We make downtown a better place for business, residents and visitors through events, advocacy, marketing and more.

San Jose Downtown Association Board of Directors

Executive Committee

President: Michael Rewkiewicz*
Frank, Rimerman & Co., LLP 

VP of Operations: Chris Neale*
The Core Companies

VP of Marketing: Alan “Gumby” Marques*
Heroes Martial Arts

Treasurer: Sarju A. Naran*
Hopkins & Carley, A Law Corporation

Secretary: Nick Nichols
The Tabard Theatre Company

Immediate Past President:
Stan Vuckovich*


Doug Bartl

Brian Bates
San Jose State University

Doug Bentz
San Jose Sharks Sports & Entertainment

David Buchholz
Colliers International

Joshua Burroughs
Barry Swenson Builder

Brian Corbett

John Fernandez
Zoom Video communications

Joseph Horrigan
San Pedro Square Market

Hanif Ismail
Axis HOA and Salesforce

Ed Lambert
Bridge Bank

Michael Lerman
AC Hotel Sunnyvale/San Jose North

Julie Riera Matsushima
Downtown Resident

Katia McClain
Steinberg Hart

Dalton “Chima” Osuka

Stephanie Pence
Iron Construction

Sam Ramirez*
Continental Bar, Lounge and Patio

Dennis Randall
Insight Realty Company

Jeanne Serpa*
Republic Services

Marissa Silver
San Jose Earthquakes      

Ryan Summers
Good Karma Artisan Ales & Cafe

Elizabeth Truong
Lee’s Sandwiches

Geri Wong*
Cornish & Carey Commercial Newmark Knight Frank

* Executive Committee


Want to get involved? Let us know which committee you're interested in joining. Email Corinna Dixon at

Executive Committee

The President of the Board of Directors chairs this 11-member committee. The immediate past president is ex-officio member. This committee manages the activities and affairs of the association and exercises all powers granted to the Board by the Articles of Incorporation and the Bylaws. Makes policy, advocacy and program recommendations to

Chair: Stan Vuckovich

Next meeting: January 4, 8:30 a.m., SJDA, 28 N. First Street, Suite 1000 (committee members only)

Advocacy Committee

Represents downtown business and property owner to government and elected officials. Develops recommendations on policies impacting downtown. Supports other committees including parking and BART. Sets SJDA’s positions on specific issues including housing, retail, crime, cleanlinss and shuttles. Meets as needed.

Chair: Henry Cord

Past meeting: The Advocacy Committee met on October 24. The committee discussed upcoming changes to the City’s parklet program, creation of a Vacant Storefront Registry program, and updated the timeline on critical BART decisions.

Next meeting: January 23, 9 a.m., Hoge Fenton, 60 S. Market Street, 14th Floor

Board Organizational Committee

Organizes recruitment, training and mixers for board members.

Chairs: Sarju Naran and Alan Marques

Past meetingThe Committee met on October 27 to review Board support, processes, engagement and recruitment.  

Next meeting: TBD

Downtown Design Committee

Consists of architects, designers, and urbanists advocating for design excellence in the downtown core using. The committee honors outstanding projects with Golden Nail awards.

Chair: Steve Cox

Past meeting: The committee met on October 25 and held a year-in-review session before discussing nominations for the Golden Nail awards recognizing noteworthy architecture and design in recently-built projects.

Next meeting: January 24, 3 p.m., Steinberg Architects, 125 S. Market Street, #110

Downtown Commercial Properties

Informational meetings for owners and managers of large downtown commercial properties.  Meets on an ad hoc basis.

Contact: Chloe Verrey

Past Meeting: The committee met on October 25 to discuss ongoing and upcoming construction projects and speak with SJPD.  Informational meetings for owners and managers of large downtown commercial properties.  Meets on an quarterly  basis.

Next meeting: January 17, 2018, 2 p.m., CityView Plaza, 100 W. San Fernando, Suite 350

Downtown Parking Board

This public-private entity discusses downtown parking issues and budgets.

Vice-Chair: Nick Nichols

Past meeting: The Downtown Parking Board held its quarterly meeting October 4. The board unanimously endorsed a plan to expand Smart Meters at all on-street parking meters and increase parking rate at new meters to $2/hr. Outreach on the new meters would take place into early 2018.

Next meeting: February 1, 2018, 10 a.m., City Hall

Finance Committee

Reviews and approves the SJDA budget.

Chair: Liam O’Connor

Past meeting: The Finance Committee met on November 22. October financial statements were reviewed and discussed along with review of FY 17-18 budget. Staff provided an update on ice rink for the 17-18 season. Other matters included discussion of new committee members for 2018. Liam O’Connor will term off the board as treasurer and committee chair at the end of 2017. Members thanked O’Connor for his four years of service. Sarju Naran will assume the position of board treasurer and committee chair in 2018. There was no meeting in December.

Next meeting: January 24, 9 a.m., SJDA, 28 N. First Street, Suite 1000

Food and Entertainment Committee

Food, nightlife and entertainment-related businesses meet to discuss industry- and downtown-specific topics, such as safety, permitting, business attraction and marketing and promotions.

Chair: Sam Ramirez

Past Meeting:The Food and Entertainment Committee met on April 12. The committee discussed the upcoming Sharks playoff run, upcoming convention schedule and future Music in the Park events. The committee also discussed potential marketing strategies and a possible happy hour event. This committee meets on an ad hoc basis as needed, and the next meeting is to be determined.

Historic District

Deals with concerns regarding events, construction, safety and marketing of this downtown neighborhood.

Chair: Forrest Cerrato

Past meeting: The Historic District met on June 20 to hear from the Santa Clara Valley Transportation Authority (VTA) about their proposed pilot project in downtown to improve transit reliability, reduce delays, test innovative safety enhancements and support future increased light rail operating speeds. VTA plans to finalize the proposed project by November 2017. SJDA and VTA intend to conduct additional meetings in August, September and October to obtain feedback from downtown residents and businesses on pilot project parameters.

Marketing Arts & Dining

The committee of arts groups and restaurants works to market downtown as a destination through special offers, events and coordinated marketing and social media.

Chair: Alan “Gumby” Marques

Co-Chair: Lee Kopp

Past meeting: The Downtown Ice campaign is underway and includes posters, fliers, print, radio, outdoor and transit advertising. The Downtown for the Holidays campaign directs people to The page includes a video and links to events, attractions, dining and more. Print ads are running in the Mercury News, Metro, El Observador, SV Community Newspapers, Discover Magazine, South County and Bay Area Parent. Radio spots on Mix, The Bay, KRTY and KLIV highlight events, attractions, other downtown activities during the holidays, as well as parking. ParkSJ keyword and targeted display campaigns for ParkSJ targets people searching key words, phrases or places downtown and serves a ParkSJ text ad or banner ad. Facebook ads for Downtown for the Holidays and ParkSJ are also running. The committee meets on an as needed basis.

PBID Board of Directors

The directors oversee management and finances of the property-based improvement district. It’s meeting notices, minutes and agendas are on the PBID pages of this website.

President: Chuck Hammers

Past Meeting: The PBID Board met November 14 to discuss the 10 year anniversary of PBID services, receive an update on the FY 17-18 budget and elect officers. The Street Life Committee met June 20.

Next Meeting: January 30, 8:30 a.m., San Jose Downtown Association, 28 N. First Street, Suite 1000

San Jose Downtown Foundation

The foundation hosts, organizes and fundraises for Downtown Doors and other art projects downtown. Visit the Foundation page on this website to learn more.

Board of Trustee President: Diana Beechie

Past Meeting: Foundation trustees met on December 12 to discuss recruitment efforts, the 2018 Downtown Doors program and possible new programming.

Next Meeting: January 9, Noon, SJDA, 28 N. First Street, Suite 1000

San Pedro Square Committee

This committee works on marketing, events, safety and other issues in the San Pedro Square neighborhood.

Chair: Nick Nichols

Past meeting:

The committee met on October 19. Construction updates were given on San Pedro Squared, Blanco Square and the Market Street exit for the Market & San Pedro Square Garage. The committee brainstormed ideas for marketing the neighborhood and will see if businesses are interested forming a marketing sub-committee.

Next meeting: January 18, location TBD

SoFA Leadership Team

This committee deals with neighborhood issues, markets events and more.

Chair: Sieglinde Van Damme

Past meeting: The SoFA Leadership Team met on November 29. The team discussed ideas for physical additions to the district’s landscape and plans for events coming to SoFA next year. The SoFA Leadership Team meetings will occur every other month and are open to the public.

Next meeting: February 28, 3:30 p.m., Forager Tasting Room & Eatery, 420 S. First Street

SoFAC (South First Area Committee)

This committee deals with neighborhood issues, markets events and more.

Chair: Roger Springall

Past meeting: The SoFAC met on October 25. The meeting featured updates on new exhibits coming to SoFA and a discussion of the events hosted this Fall. The general SoFA Committee Meetings now occur every other month.

Next meeting:January 31, 4 p.m., Forager Tasting Room & Eatery, 420 S. First Street

St. James Park Advisory Committee

This committee deals with issues related to the park and activities in it. It also working with others on redesigning the park.

Contact: Scott Knies

Past meeting: The Advisory Committee met November 17 and received updates on capital improvements, activation and maintenance. Members focused on park safety, staffing, homelessness and public feeding issues.

Next meeting: TBD



Executive Director
Scott Knies

Director of Finance and Administration
Peggy Bradley

Office Manager
Corinna M. Dixon

Office Assistant
Danielle Ratliff

Director of Policy and Operations
Nate Echeverria

PBID Operations Manager
Chloe Verrey

Street Life Manager
Jason Su

Business Development Manager
Nate LeBlanc

Director of Marcom and Events
Bree von Faith

Communications Director
Rick Jensen

Marketing Director
Julie Carlson

Events and Promotions Manager 
Amy Anderson

Partnership Manager
Jonathan Borca

Web Coordinator
Archana Dalgleish


BID stands for Business Improvement District. A BID is authorized by state law and created by the city council. Its purpose is to promote and improve a specific area for the benefit of businesses within the area. The BID fee a property assesment that pays for that work. In San Jose, the city assesses all business license holders a BID fee annually.
The San Jose Downtown BID is bounded roughly by Julian Street, Fourth Street and highways 280 and 87, where it jogs west to include the arena and the train station, and Coleman Loop area.
Every year since 1989, the San Jose Downtown Association (SJDA), a nonprofit organization, has been selected by the city council to manage the Downtown BID. Every business in the boundaries pays fees and is automatically a member of the Downtown Association. The members elect a board of directors to determine budgets and programs.
No. Since 1989, the BID has been raised three times: in 1994, when the BID boundaries extended to include the Arena area; in 2003 to include San Jose MarketCenter, and a modest rate adjustment in 2011.
BID fees represent about 25 percent of SJDA’s budget. The rest of SJDA revenue comes from earned income through events and sponsorships, plus contracts and fees for services. For every dollar the business community puts into the BID, four more dollars are leveraged by SJDA to improve Downtown. By state law, the BID money can only be used to support general business activities, promote public events, decorate public places and provide music and entertainment in the BID area. The Downtown Association uses its budget to promote downtown through stragetic marketing, by helping businesses navigate city hall and events including Music in the Park.
BID funds are spent on a variety of projects including advertising, marketing brochures, maps, websites, weekly e-letters, holiday lighting and events including the Farmers’ Market, South First Fridays and Downtown Ice, the outdoor skating rink. SJDA advocates on behalf of BID members for a vital and vibrant Downtown for businesses, their clients, customers and employees. Association staff members are available to assist BID businesses and property owners and address their individual concerns. SJDA provides a strong voice for Downtown to the media, government officials and policy makers and manages the Groundwerx clean, safe and beautiful services.