The San Jose Downtown Association (SJDA)

The SJDA is a non-profit, membership-based organization founded in 1986 to represent business and property owners. We make downtown a better place for business, residents and visitors through events, advocacy, marketing and more.


San Jose Downtown Association Board of Directors



Executive Committee

President: Michael Rewkiewicz*
Frank, Rimerman & Co., LLP 

VP of Operations: Chris Neale*
The Core Companies

VP of Marketing: Alan “Gumby” Marques*
Heroes Martial Arts

Treasurer: Sarju A. Naran*
Hopkins & Carley, A Law Corporation

Secretary: Nick Nichols
The Tabard Theatre Company

Immediate Past President:
Stan Vuckovich*
KBM/Hogue 

Directors

Doug Bartl
Oracle

Brian Bates
San Jose State University

Doug Bentz
San Jose Sharks Sports & Entertainment

David Buchholz
Colliers International

Joshua Burroughs
Barry Swenson Builder

Brian Corbett
Gensler

John Fernandez
Zoom Video communications

Joseph Horrigan
San Pedro Square Market


Hanif Ismail
Axis HOA and Salesforce

Ed Lambert
Bridge Bank

Michael Lerman
AC Hotel Sunnyvale/San Jose North

Julie Riera Matsushima
Downtown Resident

Katia McClain
Steinberg Hart

Dalton “Chima” Osuka
PowerBowl

Stephanie Pence
Iron Construction

Sam Ramirez*
Continental Bar, Lounge and Patio


Dennis Randall
Insight Realty Company

Jeanne Serpa*
Republic Services

Marissa Silver
San Jose Earthquakes      

Ryan Summers
Good Karma Artisan Ales & Cafe

Elizabeth Truong
Lee’s Sandwiches

Geri Wong*
Cornish & Carey Commercial Newmark Knight Frank

* Executive Committee

Committees


Want to get involved? Let us know which committee you're interested in joining. Email Corinna Dixon at cdixon@sjdowntown.com


Executive Committee

The President of the Board of Directors chairs this 11-member committee. The immediate past president is ex-officio member. This committee manages the activities and affairs of the association and exercises all powers granted to the Board by the Articles of Incorporation and the Bylaws. Makes policy, advocacy and program recommendations to

Chair: Michael Rewkiewicz

Next meeting: March 1, 8:30 a.m., SJDA, 28 N. First Street, Suite 1000 (committee members only)

Advocacy Committee

Represents downtown business and property owner to government and elected officials. Develops recommendations on policies impacting downtown. Supports other committees including parking and BART. Sets SJDA’s positions on specific issues including housing, retail, crime, cleanlinss and shuttles. Meets as needed.

Chair: David Buchholz

Past meeting: The Advocacy Committee met on January 23. The committee discussed goal setting for the coming year and outlined some potential areas of focus. They also got an update on the Downtown Sign Intensification Zone and updated the timeline on critical BART decisions.

Next meeting: February 27, 9 a.m., Hoge Fenton, 60 S. Market Street, 14th Floor

Board Organizational Committee

Organizes recruitment, training and mixers for board members.

Chair: Joseph Horrigan

Past meetingThe Committee met on January 31 to review board support, processes, engagement and recruitment. Meets as needed.

Next meeting: February 21, 5 p.m. San Pedro Square Market Bar, 87 N San Pedro Street


Downtown Design Committee

Consists of architects, designers, and urbanists advocating for design excellence in the downtown core using. The committee honors outstanding projects with Golden Nail awards.

Chair: Steve Cox

Past meeting: The committee met on January 24 and reviewed a proposed tower for City View Plaza at the corner of Park Ave. and Alamaden Blvd. from Eqqus Capital and Steinberg Hart Architects.

Next meeting: February 28, 3 p.m., HGA Architects, 84 W. Santa Clara St.

Downtown Commercial Properties

Informational meetings for owners and managers of large downtown commercial properties.  Meets on an ad hoc basis.

Contact: Chloe Verrey

Past Meeting: The committee met on January 17 to receive an update from Abode Services and the city’s Housing Department on the opening of Plaza Hotel. Informational meetings for owners and managers of large downtown commercial properties.  Meets on a quarterly  basis.  

Next meeting: April 18, 2 p.m., City Hall, 200 E. Santa Clara

Downtown Parking Board

This public-private entity discusses downtown parking issues and budgets.

Chair: Henry Cord

Past meetingThe board unanimously approved a plan to expand Smart Meters at all on-street parking meters and increase parking rate at new meters to $2/hr.  The Board also approved a waiver of up to 50 metered parking spaces for the City’s new parklet program.

Next meeting: May 2, 10 a.m., City Hall


Finance Committee

Reviews and approves the SJDA budget.

Chair: Sarju Naran

Past meeting: The Finance Committee met on January 24. December financial statements were reviewed and discussed along with review of FY 17-18 budget. Staff provided an update on ice rink for the 17-18 season. Other matters included Board Give / Get updates.

Next meeting: February 21, 9 a.m., SJDA, 28 N. First Street, Suite 1000

Food and Entertainment Committee

Food, nightlife and entertainment-related businesses meet to discuss industry- and downtown-specific topics, such as safety, permitting, business attraction and marketing and promotions.

Chair: Sam Ramirez

Past Meeting:This committee meets on an ad hoc basis as needed. The committee met on January 17 with new SJPD District Captain to review late night entertainment zone closing procedures.

Historic District

Deals with concerns regarding events, construction, safety and marketing of this downtown neighborhood.

Contact: Jonathan Borca  

Past meeting: The Historic District is deciding on objectives and priorities for 2018.  Interest areas include on-site activations, branding/marketing, BART construction and general safety.  The committee is in the process of selecting a chair and will meet on a bi-monthly basis.  

Next meeting: February 20, 1:15 p.m., SJDA, 28 N. First Street, Suite 1000


Marketing

Provides oversight and makes recommendations on SJDA’s long-term and short term goals involving branding, marketing efforts, and promotions.. Ensures that a consistent, positive message is being delivered to the public about Downtown San Jose and SJDA.  Meets as needed.  

Chair: Alan “Gumby” Marques

Co-Chair: Lee Kopp

PBID Board of Directors

The directors oversee management and finances of the property-based improvement district. It’s meeting notices, minutes and agendas are on the PBID pages of this website.

President: Chuck Hammers

Past Meeting: The PBID Board met January 30 to review the clean and safe contract bid process, the San Pedro Squared project, the use of space in Third Street garage for Groundwerx and receive updates from staff.

Next Meeting: March 27, 8:30 a.m., Oracle, 488 S. Almaden Boulevard

San Jose Downtown Foundation

The foundation hosts, organizes and fundraises for Downtown Doors and other art projects downtown. Visit the Foundation page on this website to learn more.

Contact: Chloe Verrey

Past Meeting: Foundation trustees met on January 9 to discuss recruitment efforts, the 2018 Downtown Doors program and possible new programming.

Next Meeting: February 13, Noon, SJDA, 28 N. First Street, Suite 1000


San Pedro Square Committee

This committee works on marketing, events, safety and other issues in the San Pedro Square neighborhood.

Chair: Nick Nichols

Past meeting: The committee met on January 18. SJDA and PBID staff gave updates on BART and SP Squared. Construction updates were given on the Silvery Towers, Modera, Sushi Confidential and Blanco Square projects. The committee is forming a marketing sub-committee to meet every other month to brainstorm ideas for the neighborhood.

Next meeting: March 15, 2:30 p.m.

SoFA Leadership Team

This committee deals with neighborhood issues, markets events and more.

Chair: Sieglinde Van Damme

Past meeting: The SoFA Leadership Team met on November 29. The team discussed ideas for physical additions to the district’s landscape and plans for events coming to SoFA next year. The SoFA Leadership Team meetings will occur every other month and are open to the public.

Next meeting: February 28, 3:30 p.m., Forager Tasting Room & Eatery, 420 S. First Street

SoFAC (South First Area Committee)

This committee deals with neighborhood issues, markets events and more.

Chair: Roger Springall

Past meeting: The SoFAC met on January 31. The meeting featured updates on new exhibits and lighting coming to SoFA and a discussion of the events coming up this spring. The general SoFA Committee Meetings now occur every other month.

Next meeting: March 28, 4 p.m., Forager Tasting Room & Eatery, 420 S. First Street


 
St. James Park Advisory Committee

This committee deals with issues related to the park and activities in it. It also working with others on redesigning the park.

Contact: Scott Knies

Past meeting: The Advisory Committee met November 17 and received updates on capital improvements, activation and maintenance. Members focused on park safety, staffing, homelessness and public feeding issues. The January 26 meeting was cancelled. The consultant is preparing cost estimates for the park re-construction.

Next meeting: February 23, 9 a.m., City Hall, Room 1446

 

Staff

Executive Director
Scott Knies
Email: sknies@sjdowntown.com

Director of Finance and Administration
Peggy Bradley
Email: pbradley@sjdowntown.com

Office Manager
Corinna M. Dixon
Email: cdixon@sjdowntown.com

Office Assistant
Danielle Ratliff
Email: dratliff@sjdowntown.com

Director of Policy and Operations 
Derrick Seaver
Email: dseaver@sjdowntown.com

PBID Operations Manager
Chloe Verrey
Email: cverrey@sjdowntown.com

Street Life Manager
Jason Su
Email: jsu@sjdowntown.com

Business Development Manager
Nate LeBlanc
Email: nleblanc@sjdowntown.com

Director of Marcom and Events
Bree von Faith
Email: bvonfaith@sjdowntown.com

Communications Director
Rick Jensen
Email: rjensen@sjdowntown.com

Marketing Director
Julie Carlson
Email: jcarlson@sjdowntown.com

Events and Promotions Manager 
Amy Anderson
Email: aanderson@sjdowntown.com

Partnership Manager
Jonathan Borca
Email: jborca@sjdowntown.com

Web Lead
Archana Dalgleish
Email: adalgleish@sjdowntown.com

FAQ

BID stands for Business Improvement District. A BID is authorized by state law and created by the city council. Its purpose is to promote and improve a specific area for the benefit of businesses within the area. The BID fee a property assesment that pays for that work. In San Jose, the city assesses all business license holders a BID fee annually.
The San Jose Downtown BID is bounded roughly by Julian Street, Fourth Street and highways 280 and 87, where it jogs west to include the arena and the train station, and Coleman Loop area.
Every year since 1989, the San Jose Downtown Association (SJDA), a nonprofit organization, has been selected by the city council to manage the Downtown BID. Every business in the boundaries pays fees and is automatically a member of the Downtown Association. The members elect a board of directors to determine budgets and programs.
No. Since 1989, the BID has been raised three times: in 1994, when the BID boundaries extended to include the Arena area; in 2003 to include San Jose MarketCenter, and a modest rate adjustment in 2011.
BID fees represent about 25 percent of SJDA’s budget. The rest of SJDA revenue comes from earned income through events and sponsorships, plus contracts and fees for services. For every dollar the business community puts into the BID, four more dollars are leveraged by SJDA to improve Downtown. By state law, the BID money can only be used to support general business activities, promote public events, decorate public places and provide music and entertainment in the BID area. The Downtown Association uses its budget to promote downtown through stragetic marketing, by helping businesses navigate city hall and events including Music in the Park.
BID funds are spent on a variety of projects including advertising, marketing brochures, maps, websites, weekly e-letters, holiday lighting and events including the Farmers’ Market, South First Fridays and Downtown Ice, the outdoor skating rink. SJDA advocates on behalf of BID members for a vital and vibrant Downtown for businesses, their clients, customers and employees. Association staff members are available to assist BID businesses and property owners and address their individual concerns. SJDA provides a strong voice for Downtown to the media, government officials and policy makers and manages the Groundwerx clean, safe and beautiful services.