The San Jose Downtown Association (SJDA)

The SJDA is a non-profit, membership-based organization founded in 1986 to represent business and property owners. We make downtown a better place for business, residents and visitors through events, advocacy, marketing and more.

San Jose Downtown Association Board of Directors

Executive Committee Members


Katia McClain

Steinberg Hart

Vice President of Operations:
Jarrod Jenkins

VP of Marketing:

Frank Nguyen
Academic Coffee


Brian Bates
San Jose State University


Elizabeth Truong

Lee’s Sandwiches Corp.


Immediate Past President:
Michael Rewkiewicz
Frank, Rimerman & Co., LLP



Anjee Helstrup-Alvarez


Alan "Gumby" Marques

Heroes Martial Arts

Dan Pulcrano

Silcon Valley Metro Newspapers

Jeanne Serpa

Republic Services


Neda Tabatabaie

San Jose Sharks

Geri Wong
Cornish & Carey Commercial Newmark Knight Frank


Dap Ashaolu

Nirvana Soul

Joshua Burroughs

Urban Catalyst

Ernst Calais


Elizabeth Cirone

Hopkins & Carley

Brian Corbett


Matt Lituchy
Jay Paul Company

Eric Nielsen
55 South and SP2

Gino De Bernardo

Downtown resident

Daniel Marsh
Hoge Fenton

Garrett Perez

Pinnacle Peak Advisors, LLC

Breanna Gilbert 
Downtown Resident

Sam Ramirez
Continental Bar, Lounge & Patio

Thoi "Toy" Trinh
The Good Spot 

Nick Goddard
Colliers International

Chris Neale

The Core Companies


Emily Ruvalcaba
Bridge Bank

Ryan Summers
Good Karma Artisan Ales & Cafe

Stan Vuckovich

Interested in joining the board? Email Nathan Ulsh at


Want to get involved? Let us know which committee you're interested in joining. Email Corinna Dixon at

Executive Committee

The President of the Board of Directors chairs this 11-member committee. The immediate past president is ex-officio member. This committee manages the activities and affairs of the association and exercises all powers granted to the Board by the Articles of Incorporation and the Bylaws. Makes policy, advocacy and program recommendations to

Chair: Michael Rewkiewicz

Next Meeting: April 1, 8:30 a.m., via Zoom Conference Call  (committee members only)

Advocacy Committee

Represents downtown business and property owner to government and elected officials. Develops recommendations on policies impacting downtown. Supports other committees including parking and BART. Sets SJDA’s positions on specific issues including housing, retail, crime, cleanlinss and shuttles. Meets as needed.

Chair: David Buchholz

Past Meeting: The Advocacy Committee met Feb. 23 to discuss recap on prior policy and priorities from the last several months.  There was discourse around state bills that we should support bolstering current business member endeavors.

Next Meeting: March 23, 9 a.m., via Zoom Conference Call

Downtown Community Development Corporation

The mission of this committee is to attract investment to downtown San Jose, facilitate real estate development and investment, support downtown San Jose businesses, contribute to the overall economic health of downtown, and respond to unforeseen development opportunities throughout the downtown core.

Contact: Nathan Ulsh

Past Meeting: The DCDC met on Oct. 30.  Financials and MOMENT updates were shared. Board discussed the DCDC Venture fund, after a presentation from Michael Rewkiewicz.  Board decided to move forward with the project concept and follow-up. Recruitment of another board member pending

Next Meeting: TBD

Downtown Design Committee

Consists of architects, designers, and urbanists advocating for design excellence in the downtown core using. The committee honors outstanding projects with Golden Nail awards.

Chair: Brian Corbett

Past Meeting: The committee met Dec. 9 and reviewed two mixed use projects from Urban Community & Westbank, Park Habitat and the Fountain Alley Building.   

Next meeting:  TBD

Downtown Commercial Properties

Informational meetings for owners and managers of large downtown commercial properties.  Meets on an ad hoc basis.

Contact: Chloe Shipp

Past Meeting: The committee met Jan. 20 to meet newly promoted SJPS Central Division Captain Stanley McFadden and receive updates on downtown police resources.

Next Meeting: April 21, 2 p.m., via Zoom Conference Call

Downtown Parking Board

This public-private entity discusses downtown parking issues and budgets.

Chair: Henry Cord

Past Meeting: The Downtown Parking Board met March 3 to consider staff proposal to turn meters back on in areas outside downtown (downtown meters were turned back on in August 2020), increase meter times and phase in a dynamic pricing for meter zones.  The board voted to defer this proposal until next October given the impacts of the pandemic and other factors.

Next Meeting: June 2, 10 a.m.

Finance Committee

Reviews and approves the SJDA budget.

ChairDoug Bartl

Past Meeting: The Finance Committee met Feb. 26 to review December financial reports.  Also reviewed FY 20-21 revised budget which added the PPP Loan received Feb. 22 by SJDA.

Next Meeting: March 31, 9 a.m. via Zoom Conference Call

Ad Hoc Committee on Homelessness

Contact: Chloe Shipp

Past Meeting:  The committee met Feb. 22 to discuss existing social services in the downtown core and potential advocacy items for the committee to undertake.  

Next Meeting: March 22, 2 p.m., via Zoom Conference Call

Historic District

Deals with concerns regarding events, construction, safety and marketing of this downtown neighborhood.

Contact: Eric Glader

Past Meeting: Historic District met Oct. 29.  Since this was the first meeting for the year, we did introductions of the 15 people on the video call.  D3 gave updates on al fresco dining guidelines and emergency ordinance; city staff provided feedback as well. VTA gave a presentation for the BART project.  Discussed the timeline for businesses to open in the next couple weeks and how the business community plans to acclimate to cold season, winterization.

Next Meeting: TBD


Provides oversight and makes recommendations on SJDA’s long-term and short-term goals involving branding, marketing efforts, and promotions.  Ensures that a consistent, positive message is being delivered to the public about Downtown San Jose and SJDA. Meets as needed.

Contact: Julie Carlson

Past Meeting: This team met on March 10, 2020  and discussed the branding efforts for downtown and key districts including a rollout plan for the spring.

Next Meeting: TBD

PBID Board of Directors

The directors oversee management and finances of the property-based improvement district. It’s meeting notices, minutes and agendas are on the PBID pages of this website.

President: Doug Bartl

Past Meeting: On Jan. 12 the Board received an update on the PBID renewal process, learned more about the City’s Park Avenue redesign project, and received staff reports.

Next Meeting: March 16, 8:30 a.m., via Zoom Conference Call

San Jose Downtown Foundation

The foundation hosts, organizes and fundraises for Downtown Doors and other art projects downtown. Visit the Foundation page on this website to learn more.

Contact: Donna Butcher

Past Meeting: Foundation trustees met Feb. 18.  The Board discussed a plan for recruitment of new board members with Cat Chavez’s resignation. Board reviewed damaged door art and approved replacement of art on 33 S. Third Apts. doors.    

Next Meeting: March 18, Noon, via Zoom Conference Call

San Pedro Square Committee

This committee works on marketing, events, safety and other issues in the San Pedro Square neighborhood.

Co- Chair: David Mulvehill and Randy Musterer

Past Meeting: The committee met on March 3 and discussed Al Fresco dining, state bills SB 314, SB 389, AB 61 that could help bolster business and sales and a proposal to close San Pedro Street.  Updates were given on the Farmers’ Market which will be moving from San Pedro Street to another location downtown, as well as a St. Patrick’s Day promotion planned for March 12-17.  Businesses were reminded to register and update their listings on the new San Pedro Square website (

Next Meeting: TBD

SoFA Leadership Team

This committee deals with neighborhood issues, markets events and more.

Chair: Anjee Helstrup-Alvarez

SoFAC (South First Area Committee)

This committee deals with neighborhood issues, markets events and more.

Chair: Alan ‘Gumby’ Marques

Past Meeting: SoFAC held a special Cleaning and Safety meeting on October 28.  SoFA members were given the opportunity to provide feedback in advance of the meeting through a Google form:   six responses were received.  PBID Operations Manager Chloe Shipp brought in SJPD Capt. Kihmm, District 3 David Tran, and Serge Liliavois from PATH to address questions from the community.  The general SoFA Committee Meetings now occur every other month.   

Next Meeting: March 31, 1 p.m., via Zoom Conference Call

St. James Park Advisory Committee

This committee deals with issues related to the park and activities in it. It also working with others on redesigning the park.

Contact: Chloe Shipp

Past Meeting: The Advisory Committee met Feb. 26 to discuss progress on capital/design, safety, feeding, maintenance and activation.

Next Meeting: March 26, 9 a.m., via Zoom Conference Call




Executive Director
Scott Knies

Accounting Manager
Dori Gao

Budget Analyst
Peggy Bradley

Office Manager
Corinna M. Dixon

Office Assistant
Kayla Carlson

Director of Policy and Operations
Nathan Ulsh

PBID Operations Manager
Chloe Shipp

Street Life Manager
Marie Millares

Business Development Manager
Nate LeBlanc

PBID Coordinator
Dennis Yu

Community Engagement Director
Eric Glader

Marketing Director
Julie Carlson

Events and Promotions Manager
Donna Butcher
Marketing and Communications Coordinator
Jessica Vuong

Director of Special Projects
Autumn Young

Communications Director
Rick Jensen

Web Lead
Archana Dalgleish

Communications Specialist
Ashley Cullen


BID stands for Business Improvement District. A BID is authorized by state law and created by the city council. Its purpose is to promote and improve a specific area for the benefit of businesses within the area. The BID fee a property assesment that pays for that work. In San Jose, the city assesses all business license holders a BID fee annually.